EPiServer Research said that a further 39 percent of respondents said they are using online shopping carts more this year than in 2009.
Additionally, 39 per cent of women said that they would shop around for a bargain online, using vouchers and discount codes to try and take some more money off of their purchases.
Neal Perry, the UK country manager of EPiServer, said that the survey’s results show that ecommerce retailers must work hard for every sale.
“To convince these savvy shoppers to buy, retailers need to deliver an engaging and satisfying online experience, otherwise they’ll merely migrate to the competition,” he said.
ComScore data released earlier this week showed that spending on e-commerce, the United States at the end of the week Dec.10th rose by 11 percent.