Archive for July, 2011

Social Media Marketing: The Media Measuring trap & Other Hazards

The expected growth in social media marketing spending next year is a positive thing—a sign that it has earned a place at the marketing dinner table. While there are still many challenges to using it effectively, increasing budgets without a solid strategy is a sure way to fail. —Debra Aho Williamson (Lead Analyst, eMarketer) While [...]

Social Media Marketing: Here to Stay

The expected growth in social media marketing spending next year is a positive thing—a sign that it has earned a place at the marketing dinner table. While there are still many challenges to using it effectively, increasing budgets without a solid strategy is a sure way to fail. – Debra Aho Williamson (Lead Analyst, eMarketers) [...]

Poker: It Takes All Sorts

While you often hear of certain people going out for a fun evening playing poker, or men heading out after work for a few drinks and poker with the boys, most people do not perhaps realise that there’s no single game called poker. In fact, it is a family that includes various games that are [...]