Archive for February, 2012

Steering Clear of Keyword Research Pitfalls

Doing keyword research, whether for social media marketing or otherwise, is like being Hercule Poirot: you’re always searching for those tiny, but valuable clues that decide the fate and future of a case you are handling. You can never arrive at a conclusion without clues and evidence, so you should master keyword research if you [...]

Using Social Media Marketing to Build Up Your e-mail Lists

It is undeniable that social media marketing professionals find networking sites such as Facebook and Twitter to be invaluable tools when it comes to outreach and brand engagement; there’s perhaps no more personal way of having your brand interact with your customers. However, social media marketing is far from a perfect science, with trial-and-error solutions [...]

Why Social Media Marketing is Increasingly Relevant for Branding

Brand managers have by now more or less come to grips with the nuances of social media marketing, especially using networks such as Twitter and Facebook, as well as blogs as powerful branding tools. In today’s society, social networking has penetrated our lives where a lot of us have a more vibrant social life online [...]