We have talked often and plenty on the topic of online marketing, especially the relevance of social media marketing and its place in the pecking order of the various techniques and methodologies that are a part and parcel of online marketing. Creating stellar content for your online marketing is great. But great content doesn’t (quite) [...]
Archive for the ‘Internet advertising campaigns’ Category
The Symbiosis between Social Media & Content Marketing | online marketing
March 15th, 2012 
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Steering Clear of Keyword Research Pitfalls
February 24th, 2012 blogadmin Doing keyword research, whether for social media marketing or otherwise, is like being Hercule Poirot: you’re always searching for those tiny, but valuable clues that decide the fate and future of a case you are handling. You can never arrive at a conclusion without clues and evidence, so you should master keyword research if you [...]
Why Social Media Marketing is Increasingly Relevant for Branding
February 4th, 2012 blogadmin Brand managers have by now more or less come to grips with the nuances of social media marketing, especially using networks such as Twitter and Facebook, as well as blogs as powerful branding tools. In today’s society, social networking has penetrated our lives where a lot of us have a more vibrant social life online [...]
India's Emerging Online Advertising Market Set for a Boom
November 28th, 2011 admin Online advertising, especially in the form of social media marketing, is set to grow 30-40% in the Indian market this fiscal year, with early adopters of the medium increasing their expenditure and new converts adding to their ranks. Some telecom brands have doubled their online advertising budgets, while automobile companies have increased it by 20-35% [...]
Internet Advertising: Types of Web Ads
September 8th, 2011 admin In earlier posts relating to Internet advertising, we had introduced the reader to the basic premise of website/ blog based ad space and how it can be a seamless part of website design and be a good source of revenue for the smart website owner. However, there are various ways in which you can utilize [...]
