Archive for the ‘E. Marketing’ Category

Internet Advertising: Types of Web Ads

In earlier posts relating to Internet advertising, we had introduced the reader to the basic premise of website/ blog based ad space and how it can be a seamless part of website design and be a good source of revenue for the smart website owner. However, there are various ways in which you can utilize [...]

Online Ad Space Selling

Ad Space on Your Website There’s nothing wrong with owning a website or a blog that gets a good number of hits but generates no revenue for you. After all, you’re just running it to reach out to people, right? Think again; with a website/ blog that a steady readership as well as plenty of [...]

Social Media Marketing: The Media Measuring trap & Other Hazards

The expected growth in social media marketing spending next year is a positive thing—a sign that it has earned a place at the marketing dinner table. While there are still many challenges to using it effectively, increasing budgets without a solid strategy is a sure way to fail. —Debra Aho Williamson (Lead Analyst, eMarketer) While [...]

Social Media Marketing: Here to Stay

The expected growth in social media marketing spending next year is a positive thing—a sign that it has earned a place at the marketing dinner table. While there are still many challenges to using it effectively, increasing budgets without a solid strategy is a sure way to fail. – Debra Aho Williamson (Lead Analyst, eMarketers) [...]

E-commerce Makes New Shopping Way in India

The Indian market of E-commerce is still warm, but online shopping is already showing some interesting trends and promising. EBay, the country’s largest online shopping site, recently announced the 2010 census, which says that their 2.5 million users in the last year, nearly a third were rural. Most of these rural phone users purchase online [...]