Brand managers have by now more or less come to grips with the nuances of social media marketing, especially using networks such as Twitter and Facebook, as well as blogs as powerful branding tools. In today’s society, social networking has penetrated our lives where a lot of us have a more vibrant social life online [...]
Archive for the ‘Internet advertising campaigns’ Category
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India's Emerging Online Advertising Market Set for a Boom
November 28th, 2011 
admin Online advertising, especially in the form of social media marketing, is set to grow 30-40% in the Indian market this fiscal year, with early adopters of the medium increasing their expenditure and new converts adding to their ranks. Some telecom brands have doubled their online advertising budgets, while automobile companies have increased it by 20-35% [...]
Internet Advertising: Types of Web Ads
September 8th, 2011 admin In earlier posts relating to Internet advertising, we had introduced the reader to the basic premise of website/ blog based ad space and how it can be a seamless part of website design and be a good source of revenue for the smart website owner. However, there are various ways in which you can utilize [...]
Online Ad Space Selling
August 5th, 2011 admin Ad Space on Your Website There’s nothing wrong with owning a website or a blog that gets a good number of hits but generates no revenue for you. After all, you’re just running it to reach out to people, right? Think again; with a website/ blog that a steady readership as well as plenty of [...]
Social Media Marketing: The Media Measuring trap & Other Hazards
July 21st, 2011 admin The expected growth in social media marketing spending next year is a positive thing—a sign that it has earned a place at the marketing dinner table. While there are still many challenges to using it effectively, increasing budgets without a solid strategy is a sure way to fail. —Debra Aho Williamson (Lead Analyst, eMarketer) While [...]
