Brand managers have by now more or less come to grips with the nuances of social media marketing, especially using networks such as Twitter and Facebook, as well as blogs as powerful branding tools. In today’s society, social networking has penetrated our lives where a lot of us have a more vibrant social life online [...]
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India's Emerging Online Advertising Market Set for a Boom
November 28th, 2011 
admin Online advertising, especially in the form of social media marketing, is set to grow 30-40% in the Indian market this fiscal year, with early adopters of the medium increasing their expenditure and new converts adding to their ranks. Some telecom brands have doubled their online advertising budgets, while automobile companies have increased it by 20-35% [...]
Social Media Marketing: More Facebook Marketing Myths
November 13th, 2011 admin In our previous post on social media marketing related Facebook myths, we cleared some commonly held notions about marketing on Facebook. Of course, there are more to be dispelled still, but here’s the thing. With the penetration of social media marketing rising by the day, it’s raining self-acclaimed Facebook marketing gurus nowadays, all of them [...]
Sensible Measurement: 5 Principles for Social Media Marketing
November 7th, 2011 admin Social media marketing is nowadays conspicuous by its near-omnipresence. Everybody seems to be doing it, but does that mean they’ll all reap equal benefit of the same? Perhaps, if the mix is right: it is balanced on effective budget allocation and optimal marketing mix decision making. Social media marketing practitioners have a responsibility to drive [...]
Common Facebook Myths related to Social Media Marketing
November 1st, 2011 admin Facebook is a wildly popular social media marketing platform, and yet in many ways, can be termed the wild-wild west of digital marketing. Just as the final frontier of email marketing was conquered in the times gone by, the Facebook social networking platform is being civilized by up-and-coming best practices, upgrading user experience, and Facebook’s [...]
